SugarCRM Expands In Europe
SugarCRM is opening new headquarters in Germany, attributing it to a significant growth in its customer base in that region. Sugar has over 1,000 customers in the EMEA region, and that number is grwoing.
Europe has traditionally been a fertile ground for adoption of open source applications. The European union officially encourages using open source software (related PDF here), and many local authorities (mainly in France and Germany) have opted to go with open source alternatives (Linux for the desktop and Openoffice as an alternative to MSOffice). For business open source applications, Europe has a huge potential.
In other SugarCRM news, Sugar showcases several customers who adopted Sugar’s CRM on demand solution. I personally like the cloud alternative over the on-premise one, especially for the SMB. The advantages are clear, but the main concern is integration - you must make sure you can easily integrate the on-demand solution with other business applications (e.g. ERP).
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